Why Web 2.0 Sucks

No Web 2.0

Ok, I have no problem with the concept, but does every man and his dog have to buy into using the acronym and especially the 2.0 suffix. Everything is 2.0 these days from the iPhone to grandmas corner cookie store (Cookies 2.0 – Dey Da Shznit).

Seriously the guy who invented the term should be roasted slowly over an open fire and just so it can be done properly, by experts, I condemn him to the deepest darkest pits of the 7th circle of hell. He’ll probably meet the guy who coined SOA there, I am sure they’ll have loads to talk about and become great friends.

What happened to the days when people coined grand and dignified terms for concepts they wanted to describe (like ‘cyberspace’ for example), the days you could look upon the acronym you’ve coined and know that it was good and would make you proud in the wild. No, now it’s all airy fairy concepts and trendy sounding punch lines, appealing to the youth market and all, makes me sick.

How about the guys bandying around the Web 3.0 slogan, gee, don’t we all think they are original, they can like, increment by one and junk. I mean the first time I heard that I was all like, OMFG these guyz are so kewl, they so 31337, I surely must hear what they gotta say, cause web 3.0 it’s gonna take off any minute now, yep any minute now… Sarcasm Flag <- (sarcasm flag)

Another thing that really bugs me about the whole web 2.0 movement, the web 2.0 domain names. Oh, I really have a special place in my heart for those puppies. New start-up companies are just lapping these up, who needs a compelling product or service we’ll just have a hip and “with-it” sounding web 2.0 domain name, the young digerati won’t be able to resist.

Forget solid business planning and marketing campaigns, all we need to do is have a domain name that makes us sound like we’re about to run off and start a garage band with our pot smoking, guitar hero wannabe buddies, and we’re on easy street. Surely the big corporations are gonna wake up and realize there is an untapped market for them out there, example (these are digital gold and I am giving it away for free, silly me):

  • bh.pbillet.on – case modding the hard way rockz, start with a ton of aluminium ore!
  • we.llsfar.go – we pwn the pork bellies futurez marketz!

Latest victim of the web 2.0 syndrome – cloud computing. It still retains some credibility, but is surely heading the way of the SOA. As soon as we can’t go to a conference without at least 2 cloud computing presentations, we’ll know that it has happened. Cloud computing will have become synonymous with “amorphous blob of goo and other things that do stuff”, and we’ll safely be able to send the cloud computing guy to meet up with the SOA guys and the Web 2.0 at that place where they’ll surely be hanging out (see above).

Oh and by the way, completely off topic, but I am on a roll. So, parents whose family name is Kerr (or derivative thereof) who name their baby son Wayne, I hope you get stampeded over by heard of rampaging wilder beast. I mean childhood is hard enough without saddling your son with that name combination. Off you go to join the SOA guy, the Web 2.0 guy and the ghost-of-christmas cloud computing guy!

There we go, all ranted out and it’s not even lunch time, have a good one from Rants Dude, that is to say ra.ntzdu.de! Yeah!

  • Jem

    Wow, all those buzzwords … have I landed at a Gartner conference?

  • Skip

    I disagree with you on one particular point: the guys who coin terms like Web 2.0, SOA, cloud computing etc aren’t the ones who should burn in hell – it’s the people who take these terms, build them into the proverbial golden calf, and worship them as their one and only god-of-technology.

    Though it doesn’t say WHO coined the term Web 2.0, http://www.paulgraham.com/web20.html is an interesting article about the origins of the term and what it was supposed to mean.

    In a nutshell, it was about making the web a viable platform for rich applications, and making it for the USER. A worthy ambition in my opinion.

    What has been done in the name of Web 2.0 – I DO agree that the domain name evilness of recent years is an aberration – is comparable to what’s been done in the name of – the crusades, conquest/destruction/conversion of native peoples, etc. The worthy idea becomes deformed and twisted to the ends of the self-seeking leaders of the religion/institution/corporation until it is unrecognisable from its original form.

    But while we’re at it, let’s throw in the guys that coined Agile, XP, etc. Again, worthy ideas that no doubt in the not too distant future will be associated with bad practices.

    I say, bring on Bubble 2.0!

  • You make a good point. The people who coined the terms probably had the best of intentions. So, I was probably ranting at the wrong people, maybe another rant is in order :). You would agree though that the Kerr parents with a son named Wayne deserved everything they got :).

  • Skip

    Yes, Mr and Mrs Kerr can burn in that special part of hell along with all the parents who name their kids after fruit, flowers, days of the week (2-for-1 bargain in hell for Nicole and Keith!), superheroes or just random combinations of letters.

  • just fyi, Tim O’Reilly coined the term web2.0.

    I agree with skip; there’s nothing wrong with the people who coin these terms, it’s the people who, without understanding what they are meant to symbolise, over-apply them to any and every field in a lame attempt to ride the buzz. ;)

  • Lucas

    Ah yes, I agree with you. Those “web 2.0” domain names are just pr.epostero.us! Or maybe totallyab.su/rd?

  • Slam

    ohh.. I remember “web 0.1″… I miss it so much..

  • catahoula

    The entire web2.0, blogs, word press, content managment and anything with SQL data base has ground the internet into the dirt.

    Oh, and advertising, especially google advertising and the like, which by the way has ruined the internet. The internet was once A place where information was free and offered by those of like minds intrested in sharing and not making a buck.

  • Mike

    Totally agree, I just can’t stand all these idiotic and totally meaningless buzz terms. It’s always people that know nothing that go around spouting them in order to convince people that they are somehow in or hip or something stupid like that. Frequently this means marketing and recruitment bods, sad pathetic buggers!

  • totally agree, leave the web 2.0 technology to the web giants, they know these stuff. we’re just spectators. Which coincides, why I stumbled upon this blog, I was looking for “web 2.0” WP themes, and saw this article titled 10 best 2.0 wordpress themes and I looked in the content, saw some gradients some light pastel colors, and they called it web 2.0, the term has been a catch all for nothing.

  • Raj Kashikar

    Same is true with Cloud computing. This is what happens when marketing firms run technology. Remember “client server model?” TCO?
    Now it is time to rant “cloud computing”, “Infrastructure as a service”. “Platform as a service”. Whatever that means.

    • Yeah, this industry does to re-brand and re-buzz-word a lot :)

  • vunnop

    Cloud computing is pure hell. How can people be so stupid to literally give their information away to some people they don;t even know. Google is already making billions from adds and from selling our data they have gotten through all its tricks. Can you imagine how much money companies like Google will make when they have ALL our data? I have no problems sharing my data to some stranger, BUT last time I check, Obama does’t let me see his personal pics and docs. Nether people from the CIA, FBI, NSA, Microsoft or even Google let me take a look at their private docs and stuff.

    What is next? Cloud Operating Systems? in which I will have a damn terminal and they will have the mainframe? I won;t be able to watch porn, save my own documents where nobody can see them, chat without anybody watching or anything I want cause those bastards will see what I do in my desktop all the time. I read a post where google wants Congress to pass a law which would assure companies about their privacy in the cloud. LOL Whats makes them believe that will assure their privacy? Google, Microsoft, Amazon, etc will have physical access to our data. They have been “hacked” before and I say “hacked” because to me that is just an excuse to give our information away to foreign countries or agencies. It is a nice excuse to not be sued.